Contact Address Details:
Banjul area Head Office
P.O. Box 4587 Bakau New Town
Kanifing Municipality, Ksmd
Tel no: +220 4497675
Off Garba Jahumpa Road at the Fajara M Section area.
ASSET stands for the Association
of Small Scale Enterprises in Tourism and their headquarters
are situated in Bakau just off the New Town Rd.
Its chairperson is Geri Mitchell, owner of Safari Garden Hotel
in Fajara & the Sandele
Eco-Retreat in Kartong (south Gambia).
The organisation represents the informal sector of the Gambian
By informal sector is meant all those individuals and micro
enterprises, which engage with tourists and the tourism industry,
but are not members of the Gambian Hotel Association or the
Ground Handlers and Equipment Hirers Association.
The Association of Small Scale Enterprises in Tourism (ASSET),
resulted from a previous British High Commission sponsored
Gambian Tourism Concern Workshop on Private Small Scale and
Community-Based Tourism Enterprises held in The Gambia in
October 1999. It was established in April 2000, bringing together
some 40 small and micro enterprises. These include craft
market vendors, tourist taxi
drivers, official tourist guides, juice pressers and fruit
sellers as well as a number of small hotels, guest houses
and Ground Tour Operators.
The main objective of the organisation is to enable small-scale
tourism enterprises to benefit more from their participation
in the tourism industry and it works with its members on product
development, marketing training, access to finance and quality
assurance, and represents its membersí interests to government
and the formal sector. It functions as a trade association
for the SMMEs in the informal sector.
It played a key role in establishing co-operative working
relationships between different informal sector groups and
in assisting them to develop codes of conduct for their own
members. It established a conflict resolution group and a
new products group.
Two editions of Mango News were produced by ASSET in January
and April 2002. This kept the membership informed of developments
and provided a mechanism for sharing examples of good practise
in the informal sector.
The taxi drivers became enthusiastic members of the organisation
and have increased their own level of organisation.
ASSET has developed a new product: gift baskets which are
composed of a range of craft and produce (soap/beeswax/honey)
for sale through markets stalls and supermarkets and at the