The Basics Within the
Country:
 Despite many imponderables there are a few practical tips and cultural
protocols related to doing business in The Gambia.
•
Pace of Activity
Commerce and trade moves a lot slower in the Gambia so you must apply some patience
in all your business dealings. Firstly, when you meet someone to
discuss business you should go through the greeting ritual first
without seeming to rush it. After this you can get down to talking.
Keep any interruptions short and down to a minimum while another
person is speaking.
•
Punctuality
 In Gambia the
business concept of "time is money" is approached in a very relaxed
and flexible manner. People do not rush through business negotiations
and often do not take the time to plan everything in great detail.
Punctuality is not always observed, as businessmen do not like to feel
hurried and do not have the western sense of urgency. A good idea is
to call people on the phone just before leaving for your meeting.
 •
Religion
Many Gambians pray five times a day and in some
workplaces separate rooms are set aside for this. There are however
varying degrees to which Islam influences Gambian business culture,
but it is essential to remember its influence when working with your
counterparts in Banjul.
•
Working Relationships
 Business relationships are based on
trust and familiarity. Personal contacts and networks are important in
making business deals. Cultivating friendships will improve your
success in the business community.
Society places a great emphasis on age and respect. You must
always show respect towards elders in society.
If you do not
agree with your business partner try to say it in a way that it will
come across as non-confrontational.
•
Other thoughts & notes
A lot of business is done outside
the office.
Gambians like to establish relationships.
The Basics From Outside:
•
Exporting
There is an ECOWAS Moratorium on the Import, Export and Manufacture of
Light Weapons which affects Gambia.
Since 2003 substantial infrastructural progress has been made
(such as the construction of new roads, street lighting, schools and
hospitals. International aid remains essential to the country.
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